How to monetise a Squarespace blog

Here’s how I make money from my travel site

The most popular ways to monetise a Squarespace website are ads and affiliate marketing.

However, the Google search shakeups of late 2023 and early 2024 mean that these methods are no longer as effective as they once were.

I’ll talk through both of these — because I make money with both methods — but I will also look at other ways you can make money from your site, which are much more sustainable, although take longer to get off the ground.


Running ads on your Squarespace site

I make around $1500USD a month from my Squarespace travel blog.

The bulk of this income is from ads. I work with Mediavine, a premium ad network, to place display ads across my site.

Here’s a peek at my Mediavine dashboard:

mediavine dashboard screenshot

Ads went live on my site mid way through March 2024 (that’s why the income for that month is lower).

Since then, I have regularly made around $40-50 a day from ads.

Here are a few key things to know about running ads on a Squarespace site:

  • Integrating Mediavine ads into my site was seamless. They had no issue with my website being on Squarespace, so if anyone tells you that you need to be on Wordpress to make money from ads, they are wrong.

  • You have a lot of control over how ads appear on your Squarespace site — on some pages, I switch them off completely and on others I use code blocks to control how frequently they appear.

  • If your goal is to make around $1000 a month, then that is completely feasible within a year. I make well over than with around 60,000 sessions a month.

  • But, keep your expectations for how much you can earn from ads in check. There are bloggers who make a lot of money this way, but it means publishing a lot of content to make a profit. I thought I would make more than I did at first, if I am completely honest. The amount of money you make depends on where your traffic is from (US traffic has the highest value).



My main pieces of advice for starting and monetising a Squarespace website:

  • Know that you’re in this for the long run. You might not see money for a year or more, so think of this as a long-term brand building exercise, rather than a way to replace your full time income quickly.

  • Stay the course. Consistent action is the only thing that will get you to where you want to go.

  • Be creative with how you make money.


If you’re curious about what it takes to run a website on Squarespace, check out these articles as well:

Petrina Darrah

I’m a freelance travel writer from New Zealand with bylines in National Geographic Travel, Conde Nast Traveler, Travel + Leisure and more.

I’ve travelled up and down beautiful Aotearoa and I love sharing my insights into the best places to visit.

If you love good food and good views, you’ve come to the right place. Browse around, and let me give you all my best local recommendations!

https://www.petrinadarrah.com/about
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Here’s how much money I make from my Squarespace travel blog (it’s much more than $1000 a month)